As we all know, the power of social media can positively impact your business taking it to a whole new level. But with the rise of the Covid-19 pandemic, people have been looking for alternative ways to continue trading. This developed a spark into many researchers to find out how social media impacts businesses in 2020. The best thing about social media marketing and is that it’s instant and fast! It also allows billions of people all over the world to share and engage with your content. Facebook alone has over 2 billion active users globally and they own Instagram and WhatsApp.
We can never forget the most influential and underrated social media platform Twitter. Sadly over the years, the engagement rates on Twitter have dropped by over 40% but even so, it is still the fastest and most dynamic from the rest of the platforms. Even though Twitter is the king of trends and hashtags, a report by Follows.com proves otherwise. It states that: “Twitter engagement is pretty low in general, and it gets worse the more followers you get. A small business with 100 followers might get 1 retweet per tweet, and that’s a 1% engagement rate. Meanwhile the most followed account on Twitter, Katy Perry’s, gets around 4,000 retweets per tweet, out of 90 million followers.”
TikTok and YouTube are the next big pitstops. According to an article by TechCrunch published on the 29th of April, TikTok alone has gathered over 2 billion downloads globally! With over 5 billion videos viewed daily, YouTube is the second largest search engine after Google. To top things off YouTube is fully owned by of Google. In other words, you get accessibility and usage to the fully fledged default services and products that Google offer to clients. Now imagine the endless possibilities of engagement for your business and brand via any of the mentioned platforms.
YouTube alone has over 5 billion video views per day!
Social media growth continues to be on a uptrend from year to year. The usage and interactivity is also on a rise as more and more people are starting to depend on social media as their main medium of communication. In other words, there are more people turning to social media than in the past and this presents more opportunities for businesses to reach new customers and audiences. The more people use social media, the demand for it will rise. Finally, businesses spend millions and even billions on advertising year in and year out. Social media platforms are a huge medium for this because the users are the potential customers. This big spend constitutes competitiveness amongst corporations and calls for smaller businesses to be more creative.
Now let us take our imagination a little further. Imagine the effect and reach you will have by using all of them in a synchronised and accurate manner to share your content. We all understand the importance for a brand or business to have a website and online presence. However in retrospect, social media platforms have the potential to make any form of content go viral. Thus gaining more traffic and engagement. You can use your social media platforms to share content with your followers directly from your website. Social media can grow your business or brand into an influencing entity. Above all, your business will grow into an authoritative brand. In addition, you can run various ad campaigns across your social media platforms and use the data to improve other factors.
10 years of combined experience… Affordable social media marketing solutions for your brand and business
With over 500,000 new businesses joining the social media space yearly, it’s clear to note that social media is going to have a huge impact on businesses in the year 2020. And with the rise of the Covid-19 pandemic, social media use has surged and continues to be on the rise. E-commerce has never been in more demand than now! Social media usage has grown by over 54% in just the past three(3) months.
You can be part of the change and improve how social media impacts your brands or businesses in 2020. We at Pharrage Technologies have made it our priority to help take businesses and brands online through various mediums. With more than 10 years of combined experience, you can rest assured that your business and brand are in good hands. Let us help you take your business to the next level with affordable social media marketing services and products. We offer a wide variety of online promotions and digital marketing solutions for any brand or business no matter the size.
Running a brand or business and you are not online in 2020? That is so last century! If you have a business or brand idea and you have not tapped into the power of social media, now is the time! The rise of social media use and e-commerce platforms, unifies the accessibility and interaction across all lateral mediums mainly social media. As much as you can run a business without a website on social media platforms, having a website is an added advantage. You can grow your audience and customer base and effectively use all the platforms to directly communicate with your customers and sell your products. The network you will build on your social media platforms will be very important for your brand and business in future. These are the people who can share your products and services with others as well as refer potential customers to your brand.
Building a network on social media platforms will benefit your business in the long run.
In conclusion, the entire world is transitioning to the 4th industrial revolution of AI. The need for conventional business methods is slowly fading out. Brands and businesses have tho innovate to stay in the game. Social media is one medium that is not going away anytime soon and using it to harness the power of influence and audience insights can give you futuristic results.